Epix Rebrand
Epix is the only hybrid premium cable, satellite television network, and on-demand movie streaming service that is audience centric, personalized, and accessible for active movie watchers, over-stressed corporate moms, and college students.
CHALLENGE
A premium entertainment network, Epix needed to establish itself as a leader in the cable, TV network, and on-demand movie streaming industry. I created a brand and convincing visual identity system that stands out from their competition.
SOLUTION
Due to the complexity of Epix, I decided to narrow down and focus on just 3 categories: Movies, Originals, and Sports. I created a visual system that was bold, fresh, and modern in color and structure along with a catchy and customizable tagline.
Typography
Tagline
Words can be replaced with appropriate verbs and adjectives to fit footage. Must end with "More Epix".
Menu Styles
Lower Thirds
Transitions
Print