Wild Stone :: Cool Talc
Premium cooling talc series.
A cooling talc for not so niche audience that lives in rural areas and outskirts of urban areas. The talc strictly belongs to the product category thus having all category cues. It oozes coolness graphically and literally, belonging to the premium end of the market at the same time. All the action happens in the world of Wild Stone who present the talc as a grooming sub brand thus giving it some freedom to have a distinctive image than the other fragrance products by the brand.
The talc is available in 200gm, 100gm and 20gm SKUs. The other variant is sandalwood. The range also extends to a cooling soap. Amongst the many options presented, here are some that came form my drawing board.
Project done at Itu Chaudhuri Design
Designer Jasvinder Singh
Art direction Ms. Richa Bhargava
Creative Direction Mr. Itu Chaudhuri
(If you are reading this on your iphone, it's not available at a market near you)
