The project was to create six diverse designs for modern men's Hawaiian shirts. The key requirements were:
- Use a maximum of 6 colors per design to ensure affordable screen printing
- Create designs with an edge that will appeal to men's adventurous daredevil side
- Leave some visible background to ensure continuity with solid color side panels
We brainstormed together to come up with a variety of tropical plants and creatures that would fit on a Hawaiian shirt but aren't overused on them. We went for a mixture of bright and camouflaged critters, including some dangerous ones, like mamba snakes and poison dart frogs.
I aimed to make sure that colorways included both subtle and bright color combinations, trying to combine colors in each print that don't usually go together.
I couldn't resist making some alternative colorways for the green mamba print, though the client chose to use the original olive green one.