BURLY BEVERAGES
Brand Identity | Packaging Design | Creative Direction
Photography by Lyda Studios & Edward Jordan
GET BURLY
Gabriel Aiello, the CEO and founder of Burly Beverages approached me needing to launch a brand from the ground up for his specialty soda and shrub syrups.
The name he chose was not for his burly appearance surprisingly, but the way he experienced the flavors he wanted to share. They are seasonal, locally sourced and full of flavor!
Gabriel Aiello, the CEO and founder of Burly Beverages approached me needing to launch a brand from the ground up for his specialty soda and shrub syrups.
The name he chose was not for his burly appearance surprisingly, but the way he experienced the flavors he wanted to share. They are seasonal, locally sourced and full of flavor!
CHALLENGE
We wanted to take the brand in a position that promoted the ‘farm to fork’ mentality of the region (Sacramento, Ca) whilst also calling back to the classic look and feel of the old school ‘soda shop’ without making it gender specific. This was very important to the team.
We wanted to take the brand in a position that promoted the ‘farm to fork’ mentality of the region (Sacramento, Ca) whilst also calling back to the classic look and feel of the old school ‘soda shop’ without making it gender specific. This was very important to the team.
SOLUTION
We found the combination of hand written bold typography, a strong classic-feeling mark that is timeless, recognizable and universally flexible worked seamlessly with the brand. The bottles and merchandise also needed to be striking, classic feeling and still relevant to todays’ standards.
We found the combination of hand written bold typography, a strong classic-feeling mark that is timeless, recognizable and universally flexible worked seamlessly with the brand. The bottles and merchandise also needed to be striking, classic feeling and still relevant to todays’ standards.
RESULT
From the moment we launched the brand publicly they have grown in production nearly tenfold; they are now in multiple niche supermarkets large and small, in every maker market and farmers market across the state.
