Save the arctic - The melting bear
with Greenpeace
CONTEXT
Time is running out for the North Pole. I worked with Latte Creative for Greenpeace to restyle their high-priority “Save The Arctic” campaign website, one of the biggest campaigns the NGO has run against oil drilling and industrial fishing in the region since 2012. The campaign demands for the area to be declared a natural sanctuary.
Time is running out for the North Pole. I worked with Latte Creative for Greenpeace to restyle their high-priority “Save The Arctic” campaign website, one of the biggest campaigns the NGO has run against oil drilling and industrial fishing in the region since 2012. The campaign demands for the area to be declared a natural sanctuary.
HEADER CREATIVE ANIMATION
While designing the website's header we came up with the idea of a melting-polar-bear illustration composed of ice blocks; the illustration represents the Arctic environment and time that is running out. It also urges users to stop the melting by signing the petition in the form. For the main animation we used paper.js.
While designing the website's header we came up with the idea of a melting-polar-bear illustration composed of ice blocks; the illustration represents the Arctic environment and time that is running out. It also urges users to stop the melting by signing the petition in the form. For the main animation we used paper.js.
I WORKED FOR greenpeace
I DID creative concept / copywriting
I DID creative concept / copywriting
I WORKED WITH andrea pinchi / latte creative
