THE TRIFACTORY AQUATHLON.
The TriFactory is an Egyptian sports management company specialising in triathlon and endurance sports.
The TriFactory's flagship summer event is the Aquathlon which consists of a 700m swim, and a 5k run, held in the North Coast, Egypt.
The TriFactory's flagship summer event is the Aquathlon which consists of a 700m swim, and a 5k run, held in the North Coast, Egypt.
EVENT BRANDING 2017.
I was assigned to brand this years Aquathlon event. A very simple approach was taken in creating the logo. The identity is based on the idea of the swim and run movements in the race. A bold sans serif font combined with simple waves and lines is used as the race logo mark. The symbols are used as design elements in visual communications such as social media. The horizontal logo was used frequently in the outdoor banners, and the vertical logo in social media. The colour palette takes it's inspiration from the blue hues of The North Coast in Egypt.
I was assigned to brand this years Aquathlon event. A very simple approach was taken in creating the logo. The identity is based on the idea of the swim and run movements in the race. A bold sans serif font combined with simple waves and lines is used as the race logo mark. The symbols are used as design elements in visual communications such as social media. The horizontal logo was used frequently in the outdoor banners, and the vertical logo in social media. The colour palette takes it's inspiration from the blue hues of The North Coast in Egypt.
Light Blue T-shirts: Participants | Dark Blue T-shirts: Organisers
C R E D I T S
Event Organiser + Client — The TriFactory
Art Direction + Visual Identity — Nour El Demerdash
Photography — Lamia Hassan
