The objective for this project was to choose an upcoming local event and create a promotional package for everything. I ended up making a poster, billboard ad, a foldable flier and parking passes.

I had to start of by researching the event and it’s current branding. Next, I started work on thumbnails to layout the typography for the poster which I later became the basis for my designs on the other items.

After I had a good Idea of the direction I wanted to take it, I laid everything out in InDesign to output the final product. I am particularly proud of the foldable flier because it’s interactive. When closed, It tells you the basic info such as the name of the event, date, and the start and end time. When opened, it shows some of the events that are scheduled.