2017 campaign for ceramic tiles sales company.
Idea was to promote WaterJet machine for creating more interesting interiors with ceramic tiles.
Bicycle was chosen as a symbol of progress.
Little bicycles made from various ceramic tiles were given away to visitors on 2017 building expo in belgrade.
Photos that came in to consideration for a project. The shooting was done in a small lightbox, ceramic tiles were used as wall and floor for bicycle standing.
Photo is used for bilboards, flyers, catalogue and more