Fosfomycin Zentiva is a medicine that treats women’s urinary tract infections caused by certain bacteria – Escherichia coli. We had to create an informative poster for doctors and patients.
The symptoms of cystitis are very painful, but the scariest part are the statistics: 7 out of 10 women suffer or have suffered from urinary tract infections. Being aware of all these facts, we literally decided to punish the causers – Escherichia coli.
Client: Sanofi
Agency: Publicis One Sofia, 2017
Creative concept and idea: Maya Zatkova (CW) & Anna Georgieva (AD)
CD: Anton Georgiev
