1 . TASK / STATUS QUO
Customer perception on the bank: Competitors’ image:
• comfortable • rigid
• friendly • bureaucratic
• cozy communication • sometimes arrogant communication
Suitable for middle class Suitable for big business
Customer perception on the bank: Competitors’ image:
• comfortable • rigid
• friendly • bureaucratic
• cozy communication • sometimes arrogant communication
Suitable for middle class Suitable for big business
2. TASK / TO DO
To achieve through design:
• attract professionals, top managers & business owners w/ high income
• change perception to a more dynamic & business oriented bank
• communicate that the bank has a dominant & rising position on the market
Used elements:
• heraldry
- crown: suggests that the owner is fully in control of everything
- clover with 4 leafs: suggests that luck is on owner’s side
• pattern around crown - used in portuguese
heraldry as a symbol of dominance over nature
• texture reminding safety elements - with
tactile effect (volumetric heraldy)
• heraldry
- crown: suggests that the owner is fully in control of everything
- clover with 4 leafs: suggests that luck is on owner’s side
• pattern around crown - used in portuguese
heraldry as a symbol of dominance over nature
• texture reminding safety elements - with
tactile effect (volumetric heraldy)
Will attract target audience thanks to the combination of classical aristocracy
elements interpreted in a modern design.
Used elements:
• abstract elements:
- ”hidden” arrows that become more evident when touched
- arrows as a symbol of movement, dynamics & progress
• tactile elements:
- tactile pattern made of squares as a symbol of security at its finest
• abstract elements:
- ”hidden” arrows that become more evident when touched
- arrows as a symbol of movement, dynamics & progress
• tactile elements:
- tactile pattern made of squares as a symbol of security at its finest
Will attract target audience thanks to the message of dynamics & progress in an abstract (visual)
and tactile (volumetric pattern) manner.
