Puncture was tasked with branding The Filmmakers, an original CBC talk show that launched as a companion to a Saturday night series of celebrated Canadian films. Our objective was to develop an accessible, original brand that catered to a mature audience, while still representing the artistry and diversity of the Canadian film industry. Pulling inspiration from the work of Canadian animator Norman McLaren, our previous work on CBC’s The Exhibitionists, and the natural linear movement of film strips, we managed to create a dynamic brand system and show intro that married a classic film aesthetic with a contemporary edge.