Client:
Alonso
Categories:
Branding & Art direction
Released:
Spain, 2016
Challenge:
Family in charge of Pescados y Mariscos Alonso, have always followed the same line of business, giving only the best quality product, great attention to detail, and striving for a supreme quality of its cleaning.
Their counter is a show, advancing of a gastronomic party.
Goose barnacles have become the key concept of this branding. It is one of the most prized seafood for its taste and for the difficulty of collection, and these values represent the upper class of the brand.
For rebranding, the black and white binomial has been opted for, due to its sober and elegant nature; but the special character is given by an emphatic yellow patch, inspired by the fisherman’s raincoats, which recall on fishing tradition.
This project has been a huge challenge due to the difficulty of renewing a brand with a long tradition, without letting its essence vanish with the reform. However, we have managed to give a fresh, vital and restored air.
Their counter is a show, advancing of a gastronomic party.
Goose barnacles have become the key concept of this branding. It is one of the most prized seafood for its taste and for the difficulty of collection, and these values represent the upper class of the brand.
For rebranding, the black and white binomial has been opted for, due to its sober and elegant nature; but the special character is given by an emphatic yellow patch, inspired by the fisherman’s raincoats, which recall on fishing tradition.
This project has been a huge challenge due to the difficulty of renewing a brand with a long tradition, without letting its essence vanish with the reform. However, we have managed to give a fresh, vital and restored air.
