Visual identity ICEM Kraków
I recently got an opportunity to design a complete visual identity for a European student organization's yearly meeting.
Part I: The logo.
As each year has it's own visual theme, a logo was required to match many backgrounds and fit all possible uses (paintings, photo overlays, etc.)
It was necessary for it to be as simple as possible to allow greater flexibility for a designer taking care of every following edition of this event.
2 options were chosen:
Part I: The logo.
As each year has it's own visual theme, a logo was required to match many backgrounds and fit all possible uses (paintings, photo overlays, etc.)
It was necessary for it to be as simple as possible to allow greater flexibility for a designer taking care of every following edition of this event.
2 options were chosen:
The second one was selected.
Part II: The theme
A visual motif was needed for this year's edition. A randomized mesh was created and used as a background for a majority of promotional material, badges etc.
It is usually partially obscured by the edge of the media.
A visual motif was needed for this year's edition. A randomized mesh was created and used as a background for a majority of promotional material, badges etc.
It is usually partially obscured by the edge of the media.
When needed, a general look of this mesh can be used as a template for 3d graphics:
Part III: The fonts:
Part IV: How it all comes together (aka. some mockups):
Thank you for reading!
Feel free to get in touch:
mikucki(at)gmail.com
I would appreciate if you would appreciate :)
I would appreciate if you would appreciate :)
