Antoine Karpat's profile

The Joy of Movement

THE JOY OF MOVEMENT
VOLTAREN
360 CAMPAIGN


Voltaren is one of the biggest GSK brand and a leader in pain reliever for your back and joints. The idea of the entire platform is to help you get back to movement in your every day life... by doing some unexpected moves again. Movement is what makes us go forward, something that everyone is born with. It's all about surprising your beloved one and make you feel the joy of movement again. Here are few TVC and digital executions for our big european markets.
GRANNY'S SECRET
A weekend with grandma is not something that Jack was exactly looking forward to.
Until he discovered that she changed lately. What could possibly be her secret?
THE PLANT
Your back pain can be really annoying. Such as a pesky weed.
So why not start to fight it the right way...
We launched at the same time a series of short online cuts to reinforce this idea of duel.
You'll find below online cuts with more tools to fight the plant and also prerolls.
THE DOG
Your back pain can be really annoying. Or not.
Discover how your entourage (even your dog) can start to complain about your relief.
The Joy of Movement
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The Joy of Movement

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