VELOART IDENTITY



An icon of the Polish cycling community. Pioneer and entrepreneur. As the first cycling service in Poland, Veloart has introduced professional bike-fitting for pro cyclists as well as end consumers. Veloart provides a 360-degree scope of services for cycling enthusiasts, including custom bike building, bike fitting, physiotherapy, nutrition and coaching. 


   

Responsible for gear used by pros, delivering cutting-edge bikes made with passion and with deep knowledge rooted in aerodynamics, biomechanics, and the latest in engineering and design. Direct creator of bikes used by Polish cycling champions such as Michał Kwiatkowski, Rafał Majka and Maja Włoszczowska. Exclusive dealer of epic brands such as Pinarello, Campagnilo, Cipollini, Lightweight, Open, and many more. 

Meteora has been responsible for Veloart’s visual identity and branding from the very beginning. After time, our initial design from 2012 required a fresh vibe.




As the first such company in Poland, Veloart launched a service allowing amateurs to take part in iconic pro tour races. Veloart travel provides professional management and race support.



In 2016, Veloart has launched a new association - Veloart Cycling Club (VACC). This called for special attention from Meteora, and we designed unique minimalistic identity and corresponding outfits for the team.




Visiting Warsaw or Kraków? Don’t wait even a minute, and visit the legendary Veloart Café. This place is a hub for cycling enthusiasts who love their espresso in a purely bike-related environment. With a bit of luck you will stumble upon Michał Kwiatkowski, or even join him on Veloart’s regular Sunday ride.



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VELOART IDENTITY
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