Ж is a Russian letter, it is the first letter in a words Woman and Jasmine. Also it looks like a corset, which helps women to look slimmer.
Jasmine — is an identity for a series of slimming weight loss products. A special cross type font was developed for this project, where Ж is stylized for corset. The circle shows the intensity of the cream, where the full circle is active weight loss and half the circle is light weight loss, just if you need to adjust the shape.
