Lena Andrade's profile

Critical Mass

Lena Andrade
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Critical Mass Boca del Río veracruz mexico bicicleta carrera deporte Typeface
CRITICALMASS
CARNIVALEDITION

Branding for a cycling event held almost every month at the Distrito Boca area, organized by the Directorate of Sports Development to promote physical activity and health.

For the Carnival theme version, I chose as source of inspiration the colors and characteristic elements of this holiday. For the renewal of the logotype, I created a 3D typeface and altered it to make it look more vibrant. To continue with the established visual line, I made use of the past illustration already recognized by the public.

*See below the previous identities I designed for the Critical Mass Children’s Day 2016 and 2017, Halloween 2016 and Halloween 2017.

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TYPEFACEPROCESS
Critical Mass Boca del Río veracruz mexico bicicleta carrera deporte Typeface
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TITLEPROCESS

Critical Mass Boca del Río veracruz mexico bicicleta carrera deporte Typeface

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FINALCOMPOSITION
Critical Mass Boca del Río veracruz mexico bicicleta carrera deporte Typeface

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PREVIOUSEDITIONS
Critical Mass Boca del Río veracruz mexico bicicleta carrera deporte Typeface
*Promotional TV Spot by Jimmy El Trip all rights reserved.
LNS
lenaandradee@gmail.com / lenarium@outlook.com
Critical Mass
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Lena Andrade's profile

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Lena Andrade's profile
Santiago de Querétaro, Mexico

Critical Mass

Branding for a cycling event held almost every month in the Distrito Boca area, organized by the Directorate of Sports Development to promote phy Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives