A&P
Anna&Paul Film&TV is a production company that focuses on creative work for the media industry. Working mainly in the Television and Film segment, they have directed and produced several well-known TV-series, awards shows, music video and live concerts. A&P adapt to different work structures depending on the project utilizing a network of creative and talented people.
FOLD created an identity concept that is based on this idea of adapting — to various media & productions. The wordmark itself adapts in width based on layout formats. This creates a fluid wordmark that also represents a team of two individuals but together they form one united brand. A custom cut of Neuzeit was used for the wordmark. The identity has a minimal black & white color base, so that stills from their work can serve as identity colors in various layouts & printed matter. So just like the wordmark the colors also implement the concept of adapting and always evolving.
FOLD created an identity concept that is based on this idea of adapting — to various media & productions. The wordmark itself adapts in width based on layout formats. This creates a fluid wordmark that also represents a team of two individuals but together they form one united brand. A custom cut of Neuzeit was used for the wordmark. The identity has a minimal black & white color base, so that stills from their work can serve as identity colors in various layouts & printed matter. So just like the wordmark the colors also implement the concept of adapting and always evolving.
