Maddhu
Maddhu is a family business based in Guadalajara, Mexico, specializing in the production and marketing of desserts and confectionery, specially maccaroons (gourmet dessert of French origin). For the color palette we use a pink stick, black and golden pink; We also take as inspiration the Islamic and Hindu Mudejar aesthetics of the nineteenth century, a period of British colonialism in India and the period of trade between the two nations, a golden time in packaging design.
The central character of Maddhu is an elephant, an animal characteristic of India, that evokes tenderness, sweetness and elegance,
values of our brand.
The name Maddhu comes from the Hindi Bengali idiom, and means sweet.
Maddhu
Maddhu is a family business based in Guadalajara, Mexico, specializing in the production and marketing of desserts and confectionery, specially maccaroons (gourmet dessert of French origin). For the color palette we use a pink stick, black and golden pink; We also take as inspiration the Islamic and Hindu Mudejar aesthetics of the nineteenth century, a period of British colonialism in India and the period of trade between the two nations, a golden time in packaging design.
The central character of Maddhu is an elephant, an animal characteristic of India, that evokes tenderness, sweetness and elegance,
values of our brand.
The name Maddhu comes from the Hindi Bengali idiom, and means sweet.
Maddhu
Maddhu es una empresa familiar ubicada en Guadalajara, México, especializada en la producción y comercialización de postres y confitería, en particular de maccaroons (postre gourmet de origen francés) Para la paleta de colores utilizamos un rosa palo, negro y dorado rosado; asimismo tomamos como inspiración la estética mudéjar islamica e hindú del siglo XIX, época del colonialismo británio de la India y época donde se dio el intercambio comercial entre ambas naciones, época de oro en el diseño de empaque.
El personaje central de Maddhu es un elefante, animal característico de la India, que evoca ternura, dulzura y elegania,
valores de nuestra marca.
valores de nuestra marca.
El nombre de Maddhu proviene del idiomo hindi bengali, y significa dulce.
Art Direction & Graphic Design: Daniel Barba / MONOTYPO Studio
Photography: Diana Cristina Espinoza
