BOULEVARD - Paris
Packaging : Onss Mhirsi
Photography and texts : DanaƩ Brucelle
Client : Princesse Parfums
The brand Boulevard creates a range of perfumes,Ā
all named by famous places of Paris, the City of Lights.Ā
I worked on its communication, on both visual design and writings :
- Conception of a specialĀ visual environment for each product andĀ shooting,Ā photo processing of the packshots.
- Text writing for each perfume :Ā a description of the Parisian areaĀ and an inspiring paragraph thatĀ includes the olfactive pyramid.
- Writing ofĀ communicativeĀ textsĀ :Ā Princesse Parfums company presentation,Ā story telling around its expertise, and theĀ Boulevard brand concept.
