This is a campaign I designed for this social initiative called Recity, India. Waste management and especially dumping yards are a huge issue in the city of Mumbai. Recity as an organisation has done a good amount of work in this field and I work with them to design an identity for them on social media. Through the campaign I wanted to express in a sarcastic fashion, the insensitivity with regard to land and the issue of dumping yards in a city that is said to be one of the better developed, in the country. Also, the campaign is a  social commentary on how the real estate giants are selling so called "dreams" to people through gigantic hoardings that are nothing but blinkers to feed the ego.