D&AD Monotype 2017 brief asked to choose a country, culture or subculture that we feel is being misrepresented in the UK and create a campaign to spark up a conversation and try to change this perception. 

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The ‘Polite Poland’ campaign aims to raise awareness among British people that what might sound impolite to 

a native English speaker is an effect of a simple cultural misunderstanding. The main touchpoint of the campaign is ‘The Polish English Guide’ explaining the cultural and language differences and challenging people's perception of Polish people. Other touchpoints consist of posters and social media presence.