Standing for Innovation, De-Risking and Enterprise Acceleration, the IDEA Center is the fundamental resource for all commercialization and entrepreneurial activities at the University of Notre Dame. It provides the necessary space, services and expertise for idea development, commercialization, business formation, prototyping, entrepreneurial education and student entrepreneurial efforts. It is designed to bring the best Notre Dame faculty, staff and student ideas and innovations to market.

We had the great pleasure of working with Notre Dame in creating the key visual for their Idea Center, an innovation hub dedicated to expanding the technological and societal impact of the University’s innovations. In helping enhance the visual identity of the program, we created a full CGI scene of the Indy Formula 1 race car. The theme for the visual was blueprint to reality and was meant to encompass the pillars on which the center is built upon. Race on!

Client: University of Notre Dame

Production: MARCSA