PROBLEM
A new generation of Latinos was searching for the American Dream. But found something far more challenging: reality in Trump’s era. Instituto, an organization dedicated to Latino education, needed to remind its students that any dream is still possible.
IDEA
We compiled and recycled from diplomas to acceptance letters of old Instituto students, to create a notebook made entirely of Latino success stories. A blank canvas to inspire the next generations.
RESULTS
At Instituto's 40th annual gala, the notebooks inspired donations of over $390,000. Providing a better future for over 700 students, so they can write their own pages in this story of progress.
CREDITS:
Client: Instituto del Progreso Latino
Client: Instituto del Progreso Latino
Creative Agency: Lapiz
LAPIZ USA
Executive Creative Director: Luciana Cani
Creative Director: Luiz Simoes
Copywriter Sr: Eduardo Vea-Keating
Copywriter Sr: Javier Valle
Copywriter Sr: Roberto Luque
Copywriter: Mariana Guarín
Head of Art: Flavio Pina
Art Director/Editor: Rodrigo Cantalejo
Art Director: Freddy Agostini
Illustrator: Juan Carlos Montes
Illustrator: Richard Romero
Producer: Kevin James
Account Director: Marco Azucena
Director: Ross Feighery
Editor: Charles Bouril
Collaboration & Process Director: Julie Ptasinski
