CCA Young Lions Design 2016
The best from the village.
A large problem in rural areas is the continued squeezing-out of small businesses by corporate interests. A piece of village life disappears every time a baker or cobbler closes down. For a small Austrian butcher’s business with several shops out in the countryside, facing this challenge has led to an appeal with a core message. The claim is derived from a well-known German phrase and makes the ‘village’ the centrepiece of the concept.
