The Project -
Branding and Packaging for Jasmine Rice under the brand name BOWL OF JASMINE.
The Brief -
Should immediately get the attention of a consumer and at the same time be direct about the philosophy and background of the brand through design. Also should not come across as a mass consumer product.
The Challenge -
How do you make a product that has enough competition in the market with all the authentic brands stand out and yet be approachable?
The Concept -
Inspired by the rice paddy fields, the logo was illustrated exactly that way, giving out a very direct visual for a consumer to relate to about the region of the beautiful terraced rice fields - where it comes from and the authenticity of the brand. The packaging was kept very simple and minimal with an image that immediately draws attention yet keeping it classy and something that is direct with the message.
