This project consisted on suggesting a new brand identity of an old local brand from our city. I had to transform the image of a good quality frankfurt bar from the seventies mostly addressed to young people, due to its location, near many universities.
Being frankfurt bars, and the food they sell, the kind of food where sauces are used the most with, I focused the identity on the sauce line left when served on food.
Every communication element was done in both versions, the ketchup and the mustard version, and the font chosen was the gothic font used by all the frankfurt bars of our city, in order to preserve something from their old identity, adding contrast with the rest of the modern and minimalist new image.
