Milton Glaser exhibition Anatome Milano

  • Milton Glaser exhibition at Anatome Milano


    Bachelor graduation thesis project
    Final outcome of Laboratorio di Sintesi Finale
    Corporate image and exhibition design for Politecnico di Milano

    Project's brief consist in design a visual identity for a monographic exhibition of word-wide know Milton Glaser, american designer and illustrator, for Anatome Milano, hypothetical gallery based in Milano, italian version of the original Anatome Paris.

    For further information:
    anatome.fr
    miltonglaser.com
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  • Logo

    Anatome Milano logo's concept is focused on ambiguity and strict geometrism, playing with perception and gestaltian rules: black and grey surfaces intersect in blank space and shape gallery brand. 
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  • Poster

    Milton Glaser's silhouette is the main sign in the poster of the exhibition, which, using polychromatic spheres as symbol of thought, represent the first moment of creative thinking. 
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  • Sedicesimo

    The "sedicesimo" is a booklet of sixteen pages that shows what's the main purpose of the exposition and graphically narrates designer's aestethic.

    Sedicesimo is though like the develop of creative thinking so thoug polichromatic spheres, initially floating on a blank space, start to shape and to model figures coming from Glaser's imaginary.

    In the visual tale, we find different moments of Glaser's work, all collected togheter in the same creative flow. 
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  • Press Kit

    A press folder for documents and exhibition's material. Press Kit is thought for journalists and reporters to collect all the informative documentation of gallery's exhibition and decline in a material way polychromatic circle, main theme of the corporate image.
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  • Invitation

    Invitation is a tri-fold which resumes main informations about the exhibition and presents sintetically the author.
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  • Documents and stationery

    Letterhead and business cards develop logo's essential and syntethic graphic style. 
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  • App Mobile

    Anatome Milano app for Iphone is designed for the consumer to be more in touch with gallery's activities and for more information about timetable or temporary exhibitions.
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  • Web site

    Anatome Milano website offers more detailed informations about the gallery and its activities and eases interations with social networks page.
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  • Thesis

    All the progress of the design process is held in the thesis book, which is the final outcome for my bachelor degree at Politecnico di Milano. Publication is divided into some sections.

    First part dedicated to conceptual develop and logo's manual

    A monographic research about Milton Glaser's work is the main topic of the second part, besides a research on the historical context on art, illustration and graphic design in Sixties' America. More over, there's a focus on the relationship between design and art in the visual history and in public's perception. 

    The third part narrates the creative process behind exhibition's project and motivates all design choises.
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