“There is a jam that you spread on the bread, and then a JAM that you savor with a teaspoon.” LiliMiam is a homemade jam brand. The original recipes which make the reputation of the brand are developed by Lilianne, with a perfect balance of fruits and herbs in the composition. The Selected, seasonal fruits, unrefined sugar and of course, no additives. The preparation in small quantities, done in copper cauldrons, is closely supervised, so the cooking is homogenous and the fruits can develop their full aromas. In the end, the jam is delicately poured with a ladle into traditional glass jars.

The visual identity has been designed in a simple, refined, functional way, intending a mass production. In order to make the design enter into everyday life. The goal was to make the product accessible to the most people. Thus, the use of Bauhaus typography, a movement known for creatively combining fine art and crafts, is symbolized by the use of materials such as marble and a unique color for all communication media. At the same time very flexible and specific, this design allows a targeted communication, able to adapt to the environment of the consumer and the spirit of the product.