"PUMA Middle East has enlisted a group of young creatives for its Suede Guerrillas collective, a part of PUMA’s “Run the Streets” project which encourages “self-reliant, self-styled” individuals to challenge and redefine fashion and culture. In the campaign video above, skater Connor Rycroft, photographer Fatma Al Bakry, producer Nnamdi Eluwah and blogger Parvanė Barret take to the streets and desert-scapes of the Middle East, showing off their strong sense of personal style and PUMA’s newest gear and footwear. Directed by Charles-Edouard Dangelser and produced by Amer Nawaz, the short visual gives a glimpse of Middle Eastern culture and Dubai’s burgeoning underground scene." - Hypebeast
"PUMA Middle East introduces the Suede Guerrillas, an eclectic group of young creatives that embody the ethos of PUMA’s Run the Streets campaign. A global Sportstyle initiative bridging performance and style, encouraging the audience to own the city in which they live by connecting with its fashion and culture. PUMA’s new athleisure collection introduces street-ready and technically progressive products for those who aspire to own their looks and the moment.PUMA’s Suede Guerrillas play an integral part in the campaign - self-reliant, self-styled and constantly on the streets, creating, curating and disrupting convention. Through their authentic experiences this team of unique individuals will create content year-round in association with PUMA Middle East, bringing attitude, effortless style and passion whilst driving youth culture forward." - SOLEDXB
