Children make a lot of mess: they get into trouble, they break stuff and eat what they shouldn’t. Parents have hundreds of stories like these they just can’t help with sharing. That’s why we turned the best stories into real news with TG MIO, a news program with anchors, interviews, field reporters and expert opinions. All thanks to Nestlé MIO, the italian leading brand for baby food.

We launched the activation online with a contest and received more than 1300 unique stories over a month period. The best ones made it into the news program.