For celebrate Ford's return to the Le Mans track in 2016,
50 years after the first historical win in 1966, during the 2016 competition,
we tweeted live from the past, for the entire duration of Le Mans,
telling the most gripping moments of the 1966 race,
right in sync with the 2016's.
IDEA
We recreated on Twitter the chronicle of the 1966 race, right in sync with the 2016’s,
IDEA
We recreated on Twitter the chronicle of the 1966 race, right in sync with the 2016’s,
to try and engage both old and new Ford’s fans. We tweeted live from the past
for 24 hours, posting, commenting and feeding the conversation for
the entire race until the last lap.
SOLUTION
We retrieved the original footage and recreated on Twitter the chronicle of 1966 race,
minute by minute, day and night, through its most gripping moments,
right in synch with the 2016 race. For 24 hours we tweeted live creating two contemporary windows
into the soul of speed. On one side, history becomes news, on the other news makes history.
Both ending with the same tweet: “Ford wins the 24 Hours of Le Mans”.
Two victories, 50 years apart.
RESULTS
Client: Ford Italia
Agency: GTB Roma
Creative Director: Federico Russo
Art Director: Mattia Iacobelli
Copywriter: Fulvio Di Meo
Social Media Director: Danielantonio Di Palma
Client Service Director: Andrea Manfredonia
Account Supervisor: Lanfranco Sbardella
Head of Production: Mara Bruschetti
Video Editor: Andrea Cestana
Motion Grapher: Claudio Lamperti, Mattia Iacobelli
Art Director: Mattia Iacobelli
Copywriter: Fulvio Di Meo
Social Media Director: Danielantonio Di Palma
Client Service Director: Andrea Manfredonia
Account Supervisor: Lanfranco Sbardella
Head of Production: Mara Bruschetti
Video Editor: Andrea Cestana
Motion Grapher: Claudio Lamperti, Mattia Iacobelli
