Netflix Cinema
Creating a brand extension is always a great challenge. Doing it for a big company is even better!
Imagine if Netflix had it's own cinema, where you can go to public or private screenings of the best series and movies they have to offer. Don't have a large tv at home or want to watch with a big group? This would be a great opportunity, having a more immersed experience of Netflix content.
Using the app will be very familiar to all users with an UI based on what is already in place.
But for a proper introduction to the new Netflix Cinema a welcome box is sent to subscribers.
The box contains an multilayered paper card. It has a short intro to the app and a pop up at the end to visualize the immersive experience you can have at the cinema.
Let me know what you think!
