This is a re-brand project for AGV Products Corporation. The vision of the project is bringing Taiwanese traditional flavor to the overseas market. We want to let people feel the taste of hometown, the warm of love. Our target audiences are those people who live aboard or live far from their hometown.

We re-brand AGV's traditional cuisine series and rename it. The name " HOBBI 好味" derives from Taiwan folk language, and it means delicious. The logo comes from the pattern of cucumber's cross-section and sieves which are used to drain water when making pickled cucumbers. In order to attract more young customers, we keep the simple and unsophisticated figure of traditional cuisine, and we want to make the brand identity looks modern and high quality.

THANK YOU

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Designer ▪​​​​​​​ Rosa Huang