We collaborated with the Design Terminal working on the Hungarian startup sector to develop the creative concept of the 21 tech companies introducing Hungary Pavilion. The goal was to introduce the technological developments and tools to a family house imitation exhibition stand to show how our daily lives improved by the modern innovations.
The main design principle of the pavilion was adapted to the division of a traditional family house: living room, kitchen, dining room, children's room, garage and garden - these were the premises where the 21 companies appeared.
Each individual room was distinguished by distinctive colors, the color coding helped the visitors to orientate. The same colors dominated the digital displays, and they even appeared on the souvenirs as well. Each sector-specific exhibitor was shown at the right place: scientific collaboration placed at living room reading center, playful developments in children’s room, business solutions in the workplace, and automotive companies placed in the garage.
The concept included the accentuated use of digital visual solutions. In addition to the presentation areas, we have placed many LED displays intorducing Hungary's economy, technology industry and exhibiting companies.All this was matched to the home concept, where the displays imitated patterned wall surfaces, or paintings or windows. We have developed a number of interactive solutions and animations for the stand as animated 3D animated car, interactive book or animated data using Prezi.com platform.
According to our intent, the stand was strongly different by the other high-tech, minimal or industrial style stand of other companies, so the Home For Innovation became one of the most visited and attractive venue at the fair.
project info:
name: HOME for INNOVATION CeBIT 2017 Hungarian Pavilion
completion: 20-24 March 2017
name: HOME for INNOVATION CeBIT 2017 Hungarian Pavilion
design agency: WYN.DESIGN (former MOBILSOFA Studio) & DESIGN TERMINAL
production company: MOBILSOFA
location: Hannover, Germany completion: 20-24 March 2017
creative direction: Bálint Füleki
concept: Gergely Böszörményi Nagy, Renáta Vaskó
design team: Tamás Boldizsár, Hella Sarnyai, Orsolya Horváth, Beáta Zaharcsenkó, Gergely Gelei, Máté Mohari, Zoltán Fehér
interactive content development: István Tüttő, Dezső Gyarmati, István Széchenyi, Gyula Bodonyi
design team: Tamás Boldizsár, Hella Sarnyai, Orsolya Horváth, Beáta Zaharcsenkó, Gergely Gelei, Máté Mohari, Zoltán Fehér
interactive content development: István Tüttő, Dezső Gyarmati, István Széchenyi, Gyula Bodonyi
structure & setting: Gergely Kozma, Máté Mohari
project management: Zsófi Sályi, Lili Pammer-Zagroczky, Renáta Vaskó
copywriter: Gábor Almási
video: Csaba Sztanó, Adorján Lóránd, Gergely Höltzl
