SPIKES ASIA 2016: YOUNG SPIKES INTEGRATED - BRONZE
Happy birthday
Happy birthday
Art Director: Dawn Koh
The brief:
To raise awareness of children with cleft as well as to drive sales of cakes made by Ritz Carlton to support the mission of Smile Asia.
Insight:
For many of us, making a wish and blowing out the candles is the definitive memory of our birthdays. It's a ritual, one that we never fail to carry out year after year. However, for children with cleft, this simple act of blowing out candles can end in frustration.
To raise awareness of children with cleft as well as to drive sales of cakes made by Ritz Carlton to support the mission of Smile Asia.
Insight:
For many of us, making a wish and blowing out the candles is the definitive memory of our birthdays. It's a ritual, one that we never fail to carry out year after year. However, for children with cleft, this simple act of blowing out candles can end in frustration.
