This is a branding logo that i designed from a client who was working on a food truck business. A food truck is mobile, and box-like, and it houses food, so I decided to take it there literally, but jazz it up to make it fun and appealing. The colors red, orange, and yellow are proven by a study to make people hungry, so I incorporated two of those colors as the idea is to eat.I have food sticking out of the top as they are few items that are available on the menu. As far as stacking the logo on top of one another, I went about doing that because the words had about the same length of letters and ended up looking good together. 'Munch' is the only word in red as the whole idea is to eat, and it serves as a focal point for being the only red word as well as having a bite out of the letter 'U'.