The Freelancer
Heineken
This transcontinental project, created in collaboration with Heineken, Publicis and the UEFA Champions League, offered four young football fanatics the chance to literally work their way to the semi-finals, travelling from Mexico City to Madrid in a bid to realise their fantasy football dreams.
Client: HEINEKEN.
Advertising Agency: Publicis Mexico.
Chief Executive Officer: Juan Carlos Tapia.
VP Creatives: Diego Wallach, Jessica Apellaniz.
Group Creative Directors: Darío Rodriguez.
Creative Director: Rodrigo Del Oso, Rodolfo López.
Art Director: Arturo Vargas, Alonso Tapia, Lenin Valencia.
Copywriter: Gerardo Vila.
Account Manager: Alfredo Necoechea.
House Studio: Mediamonks.
Chief Executive Officer: Juan Carlos Tapia.
VP Creatives: Diego Wallach, Jessica Apellaniz.
Group Creative Directors: Darío Rodriguez.
Creative Director: Rodrigo Del Oso, Rodolfo López.
Art Director: Arturo Vargas, Alonso Tapia, Lenin Valencia.
Copywriter: Gerardo Vila.
Account Manager: Alfredo Necoechea.
House Studio: Mediamonks.
