Loom Immersive Retail

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Loom needed to increase their retail footprint, enhance product storytelling and generate talkability but as an independent retailer, they couldn’t splash out on TV ads.

We used technology both online and offline to create a new set of digital experiences that engaged customers with emotive, shoppable content, whilst reimagining the traditional retail experience.

Loom needed to increase their retail footprint, enhance product storytelling and generate talkability but as an independent retailer, they couldn’t splash out on TV ads.

We used technology both online and offline to create a new set of digital experiences that engaged customers with emotive, shoppable content, whilst reimagining the traditional retail experience.

Loom’s online and physical worlds collided to create an entirely new and engaging shopping experience. From the pavement to the packaging, passersby and loyal customers were exposed to a new realm of retail that went beyond a simple purchase. By developing a highly integrated experience, we helped to establish Loom as a hub for innovation, whilst setting a new benchmark for immersive retail in South Africa.

Credits:
Creative director: Michael Zylstra
Technical director: Rigard Kruger
Developers: Jennifer Cohen, Warren Hall
Art director: Michael Tymbios
Copywriter: Gemma Cowan
Designers: Michael Tymbios, Simon Nicholson, Emma Cook, Daniel Ting Chong, Adam Hill

Animator: Simon Nicholson
Studio Producers: Mignonne Saaiman, Zonica Strydom
Production Company: The Institute of Amazing Shit
Director: Duvan Durand
Editor: Duvan Durand
Design, Fabrication and Installation: The Michael Elion Company

More Info: http://www.ikineo.com/immersiveretail