B a c h e l o r t h e s i s : K o n z e p t i o n u n d G e s t a l t u n g
e i n e r K a m p a g n e z u r S e n s i b i l i s i e r u n g d e s
U m w e l t b e w u s s t s e i n s i m S n o w b o a r d e n
e i n e r K a m p a g n e z u r S e n s i b i l i s i e r u n g d e s
U m w e l t b e w u s s t s e i n s i m S n o w b o a r d e n
This bachelor thesis breaches the topic of environmental awareness during snowboarding. Based on scientific research of the topics “environmental awareness” and “snowboarding”, their correlation, as well as target group analysis, a campaign to sharpen the environmental awareness during snowboarding has been developed. This campaign is of fictional descent, as is the organization it was developed for. Aside a thorough corporate design, including a logo design - a method to emotionally address the target audience has been developed, focusing on their drive for individualism and innate passion for snowboarding, to further support the campaigns impact on the target audience.
The campaign‘s foremost goal is to increase raise and increase general awareness on environmental impact, and to achieve a behaviour modification of the target audience. Some components have been exemplarily developed to showcase the visual and graphical idea behind the campaign.
