Design Agency: Creuna Norway
Creative Director: Marc Ligeti
My role: Concept development, designer and illustrator
Brief: Create Visual Identity (keep old logo), Illustrations and Annual Report
Creative Director: Marc Ligeti
My role: Concept development, designer and illustrator
Brief: Create Visual Identity (keep old logo), Illustrations and Annual Report
Background:
Felleskjøpet is a Norwegian agricultural cooperative that serves as a retailer of operating equipment including animal food and seeds. The company has 105 stores and 1,735 employees (per 2015). Felleskjøpet AGRI wanted a business-identity which differentiated them from the retail part of the company without changing the logo.
Solution:
We created a visual identity where illustration played an important part, and the main illustrations were objects from the farm. The two lines was inspired from their iconic boiler suit, which is dark green and has two horizontal lines over the chest, one yellow and one light green.
