Hasbro Party Game Brief
Dis-hoarder
The Brief
To conceptualise and create a simple, family-friendly party game for the Hasbro toy and game company and then promote it through a multi-media campaign.
Concept and Insight
Let’s face it, we all like to watch things fall down. That, mixed in with some fast-paced fun, plenty of laughs and the element of surprise is what we believe makes Dis-hoarder so entertaining. People throw the weirdest things away and that’s how we’re proving that taking out the trash can indeed be fun (especially if you like snooping through other people’s things). It’s what our concept is all about.
- Peggy Berge (Copywriter) and Hano Groenewald (GDAD)
(Dishoarder Gameplay - for the back of the packaging and the insert)
Packaging Elements
Posters
- to be placed in malls and other public / social areas.
Instagram Competition
