Folakemi Awe's profile

Branding and Packaging


Our logo represents the brand’s ideal for a natural aesthetic combined with a hint of edginess. The logo is an abstract lotus symbol that is combined with an organic hand lettered “Zen” that has swirls to represent the floral element of the tea making process.
Colors: Our colors are Sea foam green, yellow, and orange. This combination gives a feeling of happiness, freshness, and liveliness.   
Origami Envelope  Opens like a flower with triangular design that opens up to a greeting card and coupon.
Origami triangular tea bag holder + triangle tea tags: organic element, engages user, unique container.
 Triangles: Design element that adds edge. Flowers: Design element that represents tea-making process and brand logo.
Stripes: Continuous lines create sense of rhythmic balance and Zen.
Triangle prism container: Top is circular to symbolize flower opening
Branding and Packaging
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Branding and Packaging

Zen coast is a fictional organic scented tea brand that promotes a happy, healthy, and adventurous lifestyle for young adults. Mission: Tea is Read More

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