Journl is an information management application providing its customers with a simple platform for totally organising your life in one organised place. 

Having been launched for just over a year, Journl needed to reconfigure its position in the marketplace, and Middle Boop was brought in to work on the branding and website, as well as designing a suite of printed marketing collateral and a whole host of branded assets. Journl were keen to focus on an illustrative route that would work powerfully across all touchpoints, using a variety of colours, layers and geometric shapes to create a dynamic and busy look and feel.

The illustrative points were designed to sit in harmony together when needed or to be taken apart and used over different touchpoints when needed, therefore increasing brand recognition wherever possible and ensuring that every part of Journl was covered in the new illustrative branding.