Brand communication design language for Bacardi NH7 Weekender 2016, a one of a kind Music Festival held in different cities across the country. We created a series of graphic icons, set of elements and image collage compositions used across the medium of print, social media, on-ground communication, and merchandise.
The festival travelled to 3 cities : Shillong, Hyderabad, Pune and in 5 cities as express editions: Jaipur, Nagpur, Puducherry, Mysore, Kolkata with application of same look at each edition of the festival.
Created at Locopopo Design along with and under the creative direction of Lokesh Karekar, and co-designer Sneha Punjabi. Images © Locopopo
