‘Unbrands are built for the age of the creative class, when assets and principles construct a coherent identity, but rules are replaced with context and characters’ - Max Ottignon.
Habitat Creative aims to reconsider the consumers relationship with generic house-hold furniture, objects and practical applications, questioning the current consumer culture. Imposing ‘rebel’ archetype characteristics, Habitat Creative will seek design innovation through the use of new materials and techniques, focusing on both industrial products and experimental studio pieces. In recent history, Habitat has prided itself on striving for a pure fulllment of form and function. Whilst respecting the heritage and values of what was once the leading brand of lifestyle and culture, Habitat Creative will aim to steer the practice away from traditional and generic methodologies and more towards the applied arts. Through on going collaborations with esteemed artists, to the next up and coming young designer, we aim to blur the boundaries between all creative disciplines to achieve a unique blend of function and aesthetic. With a view to alter the perception of existing products, Habitat Creative was established to question functionality and materiality of future products. The visual aesthetic and identity of the brand is predominantly neutral with limited technical specification to maximise creativity. Using the process of collaging, we aim to provoke the idea of recycling and reconstructing material. The result is an exercise in design fiction, a glimpse of an unspecified future dependant on creativity. Habitat Creative aims to provoke change for the better by reshaping consumerist logic in the mass market world.
Habitat Creative aims to reconsider the consumers relationship with generic house-hold furniture, objects and practical applications, questioning the current consumer culture. Imposing ‘rebel’ archetype characteristics, Habitat Creative will seek design innovation through the use of new materials and techniques, focusing on both industrial products and experimental studio pieces. In recent history, Habitat has prided itself on striving for a pure fulllment of form and function. Whilst respecting the heritage and values of what was once the leading brand of lifestyle and culture, Habitat Creative will aim to steer the practice away from traditional and generic methodologies and more towards the applied arts. Through on going collaborations with esteemed artists, to the next up and coming young designer, we aim to blur the boundaries between all creative disciplines to achieve a unique blend of function and aesthetic. With a view to alter the perception of existing products, Habitat Creative was established to question functionality and materiality of future products. The visual aesthetic and identity of the brand is predominantly neutral with limited technical specification to maximise creativity. Using the process of collaging, we aim to provoke the idea of recycling and reconstructing material. The result is an exercise in design fiction, a glimpse of an unspecified future dependant on creativity. Habitat Creative aims to provoke change for the better by reshaping consumerist logic in the mass market world.
