A packaging project I completed for Between 10 and 5's Graphic Art Month. The aim of the project was to redesign iconic South African packaging, and I was assigned Ricoffy. Here is a little piece I wrote about my take on the redesign:
“I think many South Africans make strong associations between Ricoffy and home or family. I wanted to honour these associations by relying on the original colour scheme, but I also wanted to activate the space in a more exciting way. The redesign then aims to embody humour, energy and rhythm, which are things I associate with home, family and South Africa.”
