此專案為了整合客戶現有兩家獨立咖啡店以及課程服務內容,需有全新的命名與識別來整合品牌,討論後我們結合idea與ideology創造新字ideaology,象徵客戶不斷創新的創意咖啡和實驗精神,並將字母i簡化成不斷滴落的咖啡。並延伸發想主要文案「SPECIALTY COFFEE IS THE ORIGIN OF IDEAL LIFE」來傳達品牌精神。
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