The idea is based on the Vietnamese Insight that people always want to start a day with good mood, so they can feel good all day long. That's why Lipton create a Music Video with Bích Phương as a brand ambassador, who spread the good vibe to others in the morning, to cheer them up!

Some PR articles:

http://news.zing.vn/he-lo-mv-du-bao-la-hit-moi-cua-bich-phuong-post732930.html

http://news.zing.vn/4-cach-nap-nang-luong-tu-mv-la-la-ngay-moi-post736046.html

http://news.zing.vn/nhung-cau-hat-duoc-gioi-tre-chia-se-nhieu-nhat-tuan-qua-post735362.html

http://news.zing.vn/phan-ung-da-sac-thai-cua-gioi-tre-truoc-mv-la-la-ngay-moi-post737135.html

http://news.zing.vn/bich-phuong-van-la-co-nang-gai-xinh-chang-so-mot-minh-trong-mv-moi-post732577.html

http://news.zing.vn/nhung-canh-quay-noi-thay-noi-long-ban-tre-trong-la-la-ngay-moi-post734007.html