Design Brief:
Eternity Collars is the world’s leading luxury locking collar and jewelry house. Our exclusively designed pieces express not only timeless elegance, but also the key to exploring our customers most treasured emotional bonds.
Aesthetic Anchors of Eternity Collars:
Several trademark elements that connote our brand are sultry, modern, chic, minimalist, elegant, and playful.
Scope of the Project:
We are aiming to recreate our packaging so that its concepts flow seamlessly with that of the remainder of our products. Keeping that in mind, the primary purpose of revamping our packaging is that the functionality, luxurious feel, and overall customer experience is unrivaled.
Packaging Design Objectives:
• Improve the packaging’s overall visual consistency
• Create an experience for our customers with our packaging
This starts when our customer opens the shipping box and sees our packaging. We want a unique and luxury experience from the out-of-box elements all the way to the last material that touches the product itself.
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